Top 200 OTC /HBC brands in 2003 - - Drug Topics

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Top 200 OTC /HBC brands in 2003
Jun 7, 2004
By: Sandra Levy
Drug Topics

 

Top 200 OTC/HBC brands in 2003

Here are the top 200 over-the-counter and health and beauty care brands, as ranked by dollar sales, in 2003. The data were provided courtesy of Information Resources Inc., Chicago, which tracked a cross section of drugstores, supermarkets, and mass-merchandisers.

 

RankBrand
Dollar sales
Change from year ago in %
1Private-label internal analgesic tablets
$457,182,336
0.8%
2Private-label cold/allergy/sinus tablets/packets
372,496,640
25.7
3Private-label mineral supplements
357,980,608
12.6
4Tylenol internal analgesic tablets
299,837,408
(9.8)
5Advil internal analgesic tablets
285,538,304
(0.4)
6Slim Fast meal options weight control/nutritionals liq/pwd
240,920,592
27.5
7Private-label 1- & 2-letter vitamins
193,289,760
(7.2)
8Nicorette antismoking gum
189,329,888
(16.1)
9Claritin cold/allergy/sinus tablets/packets
166,743,552
1,426.5
10Private-label multivitamins
164,886,064
3.0
11Aleve internal analgesic tablets
151,198,816
5.1
12Private-label first-aid ointments/antiseptics
138,426,272
3.4
13Private-label antacid tablets
137,848,560
2.4
14Private-label laxative tablets
134,191,536
18.2
15Ensure weight control/nutritionals liq/pwd
131,168,792
(2.2)
16Private-label cold/allergy/sinus liquid/powder
126,428,248
10.2
17Benadryl cold/allergy/sinus tablets/packets
119,586,064
(2.6)
18Nature Made 1- & 2-letter vitamins
113,623,088
(0.2)
19Claritin D cold/allergy/sinus tablets/packets
113,120,312
2,803.2
20Vicks Nyquil cold/allergy/sinus liquid/powder
112,907,648
8.7
21Tylenol PM internal analgesic tablets
111,550,000
1.1
22Bayer internal analgesic tablets
110,983,352
(3.1)
23Halls cough/sore throat drop
99,356,648
0.7
24

Centrum Silver multivitamins

98,059,840
9.5
25PediaSure weight control/nutritionals liq/pwd
97,744,400
12.4
26Centrum multivitamins
94,894,632
(8.8)
27Nicoderm CQ antismoking patch
90,052,608
(25.8)
28Private-label antismoking gum
84,761,336
0.9
29Motrin IB internal analgesic tablets
83,457,208
0.7
30Nature Made mineral supplements
81,621,400
16.1
31Pepcid AC antacid tablets
81,392,744
(4.9)
32Tylenol internal analgesic liquids
79,620,152
7.4
33Dr. Scholl’s foot care devices
76,993,760
6.3
34Zantac 75 antacid tablets
75,732,312
(10.1)
35Robitussin DM cough syrup
73,650,704
2.8
36Prilosec OTC antacid tablets
73,067,552
NA
37ChapStick lip balm/cold sore medication
72,164,456
0.6
38Private-label cough syrup
69,029,000
8.1
39Excedrin internal analgesic tablets
67,895,744
(15.0)
40Ensure Plus weight control/nutritionals liq/pwd
66,772,264
(5.2)
41Children’s Motrin internal analgesic liquids
65,201,440
(8.1)
42Metamucil laxative/stimulant liq/pwdr/oil
65,057,508
(12.4)
43Osteo Bi Flex mineral supplements
64,165,300
8.1
44Theraflu cold/allergy/sinus tablets/packets
62,917,812
13.7
45Tums EX antacid tablets
62,121,952
(8.4)
46Private-label weight control/nutritionals liq/pwd
62,092,744
0.5
47Tylenol Cold cold/allergy/sinus tablets/packets
61,700,068
6.2
48Alka-Seltzer Plus cold/allergy/sinus tablets/packets
61,602,396
(0.6)
49Private-label anti-itch treatments (inc. calamine)
60,594,884
6.5
50Pepto-Bismol stomach remedy liquid/powder
60,485,600
(4.3)
51E P T Pregnancy test kits
60,208,732
(4.7)%
52Alavert cold/allergy/sinus tablets/packets
59,711,764
69,918.4
53Boost weight control/nutritionals liq/pwd
58,327,272
4.1
54Private-label pregnancy test kits
57,926,016
(2.5)
55Nature’s Bounty mineral supplements
56,956,124
34.4
56Private-label nasal spray/drops/inhaler
56,487,072
(3.9)
57Imodium AD diarrhea tablets
55,706,864
(4.6)
58Sudafed cold/allergy/sinus tablets/packets
54,808,792
(2.0)
59Tylenol Sinus cold/allergy/sinus tablets/packets
54,161,264
2.6
60Tylenol Arthritis internal analgesic tablets
53,008,356
(4.2)
61Private-label laxative/stimulant liq/pwdr/oil
52,567,508
0.2
62Abreva lip balm/cold sore medication
51,073,544
9.7
63Metabolife 356 weight control candy/tablets
50,621,932
(45.4)
64Imodium Advanced diarrhea tablets
50,079,764
(1.3)
65Ultra Slim Fast weight control/nutritionals liq/pwd
49,455,056
(76.1)
66Sundown mineral supplements
47,932,168
14.6
67Pepcid Complete antacid tablets
47,409,168
12.7
68Neosporin Plus first-aid ointments/antiseptics
46,741,600
2.2
69Advil Cold & Sinus cold/allergy/sinus tablets/packets
46,675,656
14.3
70Excedrin Migraine internal analgesic tablets
46,211,524
(8.2)
71Private-label antismoking patch
45,767,088
(26.8)
72Atkins diet weight control/nutritionals liq/pwd
45,189,216
145.8
73Private-label internal analgesic liquids
44,913,844
27.8
74Private-label cough/sore throat drop
44,427,520
1.9
75Breathe Right nasal strips
44,139,820
(2.8)
76Commit antismoking tablets
42,896,028
1,768.3
77Preparation H hemorrhoidal cream/ointment/spray
42,725,692
(3.0)
78 Zicam nasal spray/drops/inhaler
42,246,096
67.9
79Dulcolax laxative tablets
41,466,324
13.8
80Primatene mist nasal spray/drops/inhaler
40,946,152
22.9
81Vicks Vaporub chest rubs
39,861,864
10.8
82Tylenol Plus cold/allergy/sinus liquid/powder
39,839,112
NA
83Afrin nasal spray/drops/inhaler
39,693,516
(4.0)
84Vicks Dayquil cold/allergy/sinus tablets/packets
39,671,420
15.1
85Lamisil AT foot care/athletes foot medication
39,118,464
(1.3)
86One-A-Day multivitamins
39,030,468
(23.0)
87Tylenol Allergy Sinus cold/allergy/sinus tablets/packets
38,942,632
(5.5)
88Alka-Seltzer antacid/analgesic combo
38,698,112
(6.3)
89Neosporin first-aid ointments/antiseptics
38,553,684
(2.3)
90Claritin Reditabs cold/allergy/sinus tablets/packets
38,153,724
2,307.2
91Phillips stomach remedy liquid/powder
37,805,308
(2.7)
92Robitussin cough syrup
37,498,628
6.7
93Gas X antacid tablets
37,261,676
(4.6)
94One-A-Day Weight Smart multivitamins
37,003,476
21,647.5
95Dimetapp cold/allergy/sinus liquid/powder
36,723,972
(0.7)
96Rolaids antacid tablets
36,123,520
(2.7)
97Nature’s Resource mineral supplements
35,993,236
(7.0)
98Ricola cough/sore throat drop
35,661,440
2.7
99IcyHot external analgesic rubs
35,040,952
11.6
100Bengay external analgesic rubs
34,411,068
(3.4)
101 Private-label sleeping aid tablets
34,283,592
14.1%
102Ex Lax laxative tablets
34,219,804
(1.5)
103Metamucil laxative tablets
34,191,420
155.9
104Robitussin CF cold/allergy/sinus liquid/powder
33,888,244
6.9
105Private-label diarrhea tablets
33,850,712
7.9
106Delsym cough syrup
33,471,674
32.6
107Sundown 1- & 2-letter vitamins
33,461,928
13.4
108Vicks Nyquil cold/allergy/sinus tablets/packets
33,268,696
13.5
109Benadryl cold/allergy/sinus liquid/powder
32,814,396
0.6
110First Response pregnancy test kits
32,600,888
10.7
111Lotrimin A F foot care/athletes foot medication
32,448,600
(8.7)
112Triaminic cold/allergy/sinus liquid/powder
32,072,560
(5.7)
113Ecotrin internal analgesic tablets
31,758,882
(8.0)
114Private-label foot care/athletes foot medication
31,598,782
6.9
115Bausch & Lomb Ocuvite multivitamins
31,294,446
28.6
116Os Cal mineral supplements
31,220,848
(12.0)
117Mylanta antacid liquid/powder
31,150,136
(10.5)
118Flintstones multivitamins
30,518,890
1.3
119Benadryl anti-itch treatments (inc. calamine)
30,367,744
4.3
120Ensure Glucerna weight control/nutritionals liq/pwd
30,223,032
8.5
121Preparation H hemorrhoidal remedies
30,009,920
(1.3)
122Tinactin foot care/athletes foot medication
29,790,160
(7.0)
123Pediacare cold/allergy/sinus liquid/powder
29,632,970
(1.8)
124Citracal mineral supplements
29,576,174
(10.8)
125Citrucel laxative/stimulant liq/pwdr/oil
29,468,472
(10.1)
126Private-label stomach remedy liquid/powder
28,952,116
(1.6)
127St Joseph internal analgesic tablets
28,854,326
33.6
128Viactiv mineral supplements
28,450,042
4.2
129Cortizone 10 anti-itch treatments (inc. calamine)
28,127,132
(7.8)
130Xenadrine EFX weight control candy/tablets
27,632,168
132.2
131Centrum Performance multivitamins
27,275,436
(8.2)
132Cold Eeze cough/sore throat drop
26,739,124
10.3
133Rid lice treatments
26,449,610
(3.3)
134Tylenol 8-hour internal analgesic tablets
26,272,304
NA
135Tums Ultra antacid tablets
26,021,232
(3.4)
136Halls Fruit Breezers cough/sore throat drops
25,946,746
169.5
137Tylenol Flu Cold/allergy/sinus tablets/packets
25,829,950
11.0
138Vicks Dayquil cold/allergy/sinus liquid/powder
25,336,808
19.8
139Private-label Epsom salts
25,214,464
0.2
140Ludens cough/sore throat drops
25,092,608
1.9
141Motrin cold/allergy/sinus liquid/powder
25,015,408
19.3
142Tums antacid tablets
24,879,298
(19.3)
143Caltrate 600 Plus mineral supplements
24,542,914
168.9
144Blistex lip balm/cold sore medication
24,234,112
(3.6)
145Robitussin cold/allergy/sinus liquid/powder
23,942,492
7.9
146Private-label foot care devices
23,724,532
32.8
147Fibercon laxative tablets
23,476,304
(17.4)
148Contac cold/allergy/sinus tablets/packets
23,145,362
(4.0)
149Halls Defense cough/sore throat drop
22,831,290
(4.1)
150Chloraseptic sore throat remedy liquids
22,748,156
11.7
151Maalox Max antacid liquid/powder
22,679,160
101.3%
152Excedrin PM internal analgesic tablets
22,659,578
(11.8)
153Hydroxycut weight control candy/tablets
22,622,566
21.1
154Natrol mineral supplements
22,242,398
(8.2)
155Infants Motrin internal analgesic liquids
22,159,910
155.7
156Sudafed sinus cold/allergy/sinus tablets/packets
22,057,424
0.3
157Pepto-Bismol stomach remedy tablets
21,929,946
(4.9)
158Stacker 2 weight control candy/tablets
21,674,974
(2.2)
159Mederma first-aid ointments/antiseptics
21,403,532
36.1
160Aleve Cold & Sinus cold/allergy/sinus tablets/packets
21,055,020
(2.4)
161Clearplan Easy ovulation prediction kits
20,904,280
(3.8)
162Block Drug Co. B C internal analgesic tablets
20,699,000
(1.6)
163Nature’s Bounty 1- & 2-letter vitamins
20,617,032
12.8
164Fleet laxative/stimulant liq/pwdr/oil
20,328,260
(1.0)
165Vicks Sinex nasal spray/drops/inhaler
20,300,294
3.2
166Dramamine motion sickness tablets
20,226,922
(1.8)
167

  Afrin No Drip nasal spray/drops/inhaler

20,112,698
3.5
168Flex-a-Min mineral supplements
19,509,156
32.7
169Aveeno anti-itch treatments (inc. calamine)
19,471,772
(3.5)
170Private-label lice treatments
19,184,490
3.6
171Boost Plus weight control/nutritionals liq/pwd
18,978,980
23.7
172Goodys internal analgesic tablets
18,958,470
(4.3)
173Colace laxative tablets
18,925,792
(6.6)
174Sundown herbals mineral supplements
18,910,020
(9.4)
175Benefiber laxative/stimulant liq/pwdr/oil
18,903,026
40.7
176Mylicon antacid liquid/powder
18,893,008
(7.4)
177Bayer enteric internal analgesic tablets
18,867,336
7.6
178Private-label hemorrhoidal remedies
18,861,256
(1.4)
179Coricidin HBP cold/allergy/sinus tablets/packets
18,742,060
29.7
180Estroven mineral supplements
18,661,730
51.6
181Comtrex cold/allergy/sinus tablets/packets
18,244,586
(5.0)
182Private-label antacid liquid/powder
18,216,348
1.0
183EAS Carb Control weight control/nutritionals liq/pwd
17,997,064
109.7
184One-A-Day Men’s Health Formula multivitamins
17,969,116
129.8
185Sudafed 12-hour cold/allergy/sinus tablets/packets
17,843,788
3.4
186Dr. Scholl’s Advantage foot care devices
17,750,506
10.7
187Maalox Max antacid tablets
17,571,994
188.6
188Tagamet HB 200 antacid tablets
17,503,962
(12.9)
189Drixoral cold/allergy/sinus tablets/packets
16,636,547
(18.8)
190Schiff Move Free mineral supplements
16,632,587
(16.3)
191Correctol laxative tablets
16,534,899
(14.1)
192Lactaid Ultra antacid tablets
16,450,308
(5.0)
193Carmex lip balm/cold sore medication
16,423,388
9.4
194Chlor-Trimeton cold/allergy/sinus tablets/packets
16,180,347
(33.2)
195Simply Sleep sleeping aid tablets
16,045,631
5.7
1964 Way nasal spray/drops/inhaler
15,829,509
(7.3)
197Robitussin Cold cold/allergy/sinus tablets/packets
15,451,360
221.3
198Dr. Scholl’s Clear Away wart removers
15,373,849
(17.1)

199

Compound W wart removers
15,164,655
7.7
200Caltrate 600 mineral supplements
15,134,987
(12.6)

 

Sandra Levy. Top 200 OTC /HBC brands in 2003. Drug Topics Jun. 7, 2004;148:64.

About the Author

Sandra Levy

Sandra Levy is Managing Editor-Projects. She covers self care, chains and business, home care, over-the-counter medicines and Rx-to-OTC switches. She joined Drug Topics in 1998. Articles by Sandra Levy

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