Spring is almost here. That means that consumers will be combing the aisles in search of products that provide relief from
the symptoms of allergies. Manufacturers are nipping at each other's heels to unleash new treatments.
Here's a look at some of the innovative products:
Remedies galore
McNeil Consumer Healthcare is premiering Children's Benadryl Allergy Perfect Measure, a pre-measured amount of cherry-flavored Children's Benadryl liquid allergy medicine in portable, individually wrapped spoons.
Each pre-filled spoon contains the histamine blocker diphenhydramine, the active ingredient that is intended to help relieve
symptoms such as sneezing; runny nose; itchy, watery eyes; and itchy throat, caused by hay fever or other upper respiratory
allergies and/or runny nose and sneezing due to the common cold. The product is available in a package of 10 pre-filled single-use
spoons.
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McNeil is also trotting out Tylenol Allergy Multi-Symptom Rapid Release Gels, with specially designed holes to release medicine fast. The item combines allergy medicine with the pain relief of Tylenol.
The product is intended to relieve symptoms of hay fever or other upper respiratory allergies including headache, sinus congestion
and pressure, nasal congestion as well as itching of the nose or throat.
McNeil is unveiling its new line of Zyrtec OTC items for adults and children. The adult line-up includes Zyrtec 10 mg for
indoor and outdoor allergies and Zyrtec-D tablets. In August Zyrtec Hives Relief will be available. For children, the company is offering Zyrtec Chewable 5 mg and 10 mg (for ages six and up), Zyrtec Allergy Syrup (for ages two and up), and Zyrtec Hives Relief Syrup (for ages six and up).
Schering-Plough is getting in on the act by touting its Claritin non-drowsy allergy medication in a new promotion featuring NASCAR star Carl Edwards. Edwards will serve as spokesperson for
the Claritin "Clear to Drive" campaign. A sweepstakes planned for later this year will give five fans the opportunity to win
a trip around the track with Edwards, or a Ford Mustang.
New Claritin ad campaign features NASCAR star Carl Edwards.
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Iovate Health Sciences is unveiling AllergyMD Rapid-Tabs All-Season Allergy Relief Formula. The homeopathic tablet, which contains echinacea, is supposed to provide relief from allergy symptoms including sneezing;
runny nose; itchy, watery eyes; hay fever; and nasal congestion. The firm claims it is non-drowsy.
Botanical Laboratories is launching NastraBio Allergy Relief Non-Drowsy Tablets for the relief of runny nose; sneezing; itchy, watery eyes; hay fever; allergies; and upset stomach. The product contains
echinacea angustifolia.
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