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    Top 7 Challenges (and Opportunities) for Pharmacy in 2018

    What’s the difference between a challenge and an opportunity? In 2018, for pharmacy, they may be the same thing.

    Though continued political uncertainty threatens to cloud the New Year, medication trends are clearly up. Experts predict considerable growth in U.S. medication spending, and improved insurance coverage is driving increased medication use.

    crossing the gapAt the same time, a growing number of patients are abandoning their prescriptions at the pharmacy counter because of higher copays. Generic drugs account for about 90% of all prescriptions and a growing proportion of brand introductions are specialty products. 

    Against this overall backdrop of uncertainty, here are seven key challenges—and opportunities—for pharmacy for 2018.

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    Fred Gebhart, Contributing Editor
    Contributing Editor Fred Gebhart works all over the world as a freelance writer and editor, but his home base is in San Francisco.

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