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    The Top 10 Wackiest Pharmacy Stories From the 70s: Part I

    From a 1970s column, “silly syndrome,” the best customer stories of the decade.


    Reverse-Psychology Works Best—January 21, 1974

    Not long after she moved to a small town, a woman complained to a neighbor about the terrible service at the local pharmacy. The next time she patronized the store, however, the pharmacist met her with a big smile, asked if there was anything he could do to help her or her husband settle in, and filled her order with dispatch. Assuming her criticism had gotten back to the pharmacist, the newcomer asked her neighbor if she’d passed on the remark about the rotten service. “No, I didn’t,” replied the neighbor. “As a matter of fact, I told the pharmacist you were amazed at such a well-run small-town drugstore and that you had said it was one of the best you’d ever been in.”

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