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    Prescriptions for Pets are on the Rise

    What you need to know when filling prescriptions for Fido and Fluffy.

     

    Pet owners want convenience and cost-competitiveness when purchasing prescriptions for their pets, noted the FTC at a workshop. Irwin Rashkover, CEO of Animal Med Express, a company that supplies pharmacies with veterinary products, said the pharmacy is where the consumer can find the best price. “The vet would usually charge a mark-up of 100% to 200%,” he said. “The pharmacy can mark up their price from Animal Med Express to what the local market will bear. We suggest a conservative mark-up of 25% plus.”  Dispensing pet medications can increase a pharmacy’s bottom line, he said.

    Pharmacies should inform their customers that they can fill prescriptions for pets, Rashkover said. A retail pharmacy should have in-store advertising and should provide this information through their phone messaging system.  

    Related article: How the NECC Case Changed Compounding Pharmacy

    Rashkover noted that the market for veterinary meds will expand since pets, like humans, are living longer. For example, he said, a cat in kidney failure can live for years on fluid therapy. And like humans, animals are taking a greater number of medicines for chronic conditions.

    As the market expands, veterinarians and pharmacists are fostering collaborative relationships. “We spend a fair amount of time having good conversations with vets, said Garvin. “We often put our heads together and problem-solve. And over time, an ongoing relationship tends to develop,” she concluded.

    Kathleen Gannon Longo
    Kathleen Gannon Longo is a Contributing Editor.

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