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    New App Steers Patients to Independent Pharmacies

    A new ally in building up independent pharmacies.

    Independent pharmacies have a new ally in building their prescription business, revenue, and profits. It’s called Phil, a desktop and smart phone app that provides concierge-level prescription management and delivery support for patients with chronic conditions.

    “We take the burden of managing continuing prescriptions off the patient by working with independent pharmacies that know how to provide personal service,” said Deepak Thomas, MBA, Founder and Chief Executive Officer of Phil, Inc. “We coordinate between patient, pharmacy, and doctor using intelligent software that takes the bumps out of the refill process. Surveys of patients and physicians that use Phil show a 52% overall increase in adherence compared to patients managing their own refills. And from the patient’s perspective, the cost is the same as it was when they went to a chain pharmacy. The copay remains the same.”

    52% increase in adherence with PhilPatients sign up for Phil on their phones or at the website, www.Phil.us. Phil staff transfer scripts from the current pharmacy, typically a chain, to a local independent that has signed on as a Phil partner. Software manages the refill schedules and generates refill notices to pharmacy, payer, and, if needed, prescriber, and monitors the process.

    The pharmacy partner fills the script and delivers by courier or by mail.

    “The typical pharmacy can expect to fill an additional 15 prescriptions daily, said Harsh Vardhan, RPh, owner of SpringGreen Pharmacy in Katy, TX, a suburb of Houston. “The daily refill list is ready when I open in the morning. I can fill them in the slower periods during my regular workflow. Phil provides the patients, the prescriptions, and all the communications between pharmacy, payer, and prescriber. I focus on filling the script and everything else is done by them.”

    Phil is software as a service, or SaaS.

    “For a nominal charge to use their software, Phil expands my customer reach, brings me new patients that I would never have been able to acquire on my own, and coordinates refills between payer, prescriber, and my pharmacy,” Vardhan said. “I never have to worry about getting paid for a refill, the patient forgetting, or hanging on the phone to talk with the prescriber. It lets me increase my prescription volume without increasing my staff or overhead.”

    Thomas created Phil using the customer marketing and fulfillment strategies he developed at eBay, Shutterfly, and Match.com, where he developed and managed mobile products. The need for outside prescription management and fulfillment services became painfully clear when he developed chronic Lyme disease.

    Up next: A rude awakening

    Fred Gebhart, Contributing Editor
    Contributing Editor Fred Gebhart works all over the world as a freelance writer and editor, but his home base is in San Francisco.


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