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    Appearance matters: A legible label is the least we can do

     

    The result is that patients all too often get their meds in something that makes us look like a bunch of corner cutting amateurs. How can we expect them to trust us when we explain what they’re supposed to be doing with their drugs if we can’t even get the label on straight?

    So I’ll be keeping my tape in my store. It doesn’t cost that much, and what expense is incurred I’ll put under my advertising budget. And every time I see one of those crummy, very sloppy vials come in from my competitor,  I’ll put it next to one of mine and know I’m doing the right thing. It’s time for pharmacy to stop showing the world its butt, pull up its pants, and put on a decent outfit.

    Because whether you like it or not, your patients are paying attention—and judging all of us. 

     

     

    David Stanley, RPh
    David Stanley is a pharmacy owner, blogger, and professional writer in northern California. Contact him at [email protected]

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    • Anonymous
      I'm with you on this. I have a tech that rolls her eyes when I complain of a spelling error or crooked label & ask her to reprocess. The pants hanging on the hips analogy is spot-on!