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    7 best practices for pharmacists


    7. Learn to communicate effectively

    Listening is one of the most important elements of effective communication. The first step to better listening is to stop talking. Listening and talking simultaneously is a multitasking challenge that few can accomplish.

    Linda Eve Diamond has established 10 rules of listening.9 Among these are to give nonverbal clues, such as nodding and leaning toward the speaker, avoid being a verbal trespasser by interrupting or finishing sentences, and ask open questions by using “what” and “why.”

    Another step in effective communication is mastery of business writing. The litmus test for a successful business communication is whether the message received equals the message intended. That parity is achieved primarily through clarity. A clear, concise communication ensures the singularity of the message received and the message intended. In achieving clarity, writers are best served by adhering to the standard principles, conventions, and rules. Use standard punctuation and grammar. Avoid exclamation points. Use active voice. Use short sentences and short paragraphs. Use simple words and phrases.

    Agnes Ann Feemster, PharmD, BCPS
    Agnes Ann Feemster, PharmD, BCPS, is assistant professor, Department of Pharmacy Practice and Science, University of Maryland School of ...
    Marc R. Summerfield, MS
    Marc R. Summerfield, MS, is president of Summerfield Consulting, Bel Air, Md.


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