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    Four prescriptions for successful pharmacy practice

    The big pharmaceutical companies are saying that communication is the next big drug.

    We pharmacists are the ones doing that communicating.

    They were right about Prozac. They were right about Lipitor. They are right about us.

    Let’s capitalize on this.

    Don’t underestimate your power

    While you may not have the power to jump on a plane to meet with the CEO of Walgreens, there are places you do have power.

    Many pharmacists fear that machines will replace us, but while robots may be able to count and pour faster than we can, they can’t inspire people to reach for wellness. Only a human being can do that. You aren’t just dispensing pills; you are dispensing hope, joy, comfort, and inspiration.

    There was a mom who came in to pick up the tobramycin solution dispensed for her daughter, who had just had eye surgery. She asked the pharmacist to tell her how to administer the drops.

    She was crying as she said that her daughter’s suffering was all her fault. She let her daughter play with a plastic spoon, and the child poked herself in the eye. This mom’s burden wasn’t ignorance about eyedrops, it was her feelings of guilt.

    When the pharmacist told her that she did more right than wrong and that it could’ve happened to anyone, she stopped crying and sighed with relief. Kind words can be more powerful than pills.  

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    • Anonymous
      Couldn't agree more with the advice of not spreading the negativity; good points to consider in this article.